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I led UX research and product design for a clinical pathways app, to increase access to contextualized clinical algorithms in northern Ghana.
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I led creative direction and design to revamp a fintech startup's visual brand across all marketing, internal, and client education touch points.
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I worked on UX Research, brand refinement, and marketing design across all 5 companies in the Foreground portfolio.
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I developed brand positioning, visual identity, and packaging design for the launch of this wholesale global leader's first CPG line.
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Foreground decided to sell one of its previously acquired brands – Cole's Classroom. The brand and website had been neglected for years and needed significant updates to be sellable.
I researched and developed an in-depth 73-page Brand & Website Audit with competitor analysis and recommendations for updating and refining the website to better present its value.
Coles Classroom was redesigned following my recommendations, and, in less than 30 days, found an eager buyer.
After high numbers of freemium user signups, many ShootProof users didn't engage with enough features to upgrade to a paid plan.
To encourage users to take a fresh look at some of our new and most loved features, I developed a collection of illustrations highlighting people using specific features and their key benefits. My illustrations were rolled out on social, email campaigns, and the website.
18% engagement rate (goal was 10%)
Our LinkedIn presence wasn't cohesive in strategy or design and had little engagement.
I worked with our copywriter to refine concepts for posts, then designed carousel layouts, themed series, and graphics targeted to our merchant audience. I also developed a dozen company and employee LinkedIn banners to widen our impact through employee profiles.
103% increase in followers
1,655% increase in average clicks
In effort to improve campus climates towards students of diverse spiritual identities, professors from The Ohio State University and North Carolina State University created the Interfaith, Spiritual, Religious, and Secular Campus Climate Index (or INSPIRES Index).
I was brought on to lead the team in brand discussions, help define the brand's position, and design the brand identity system. The resulting design encompassed a feeling of openness, diversity, and coming together, while avoiding any symbolism too closely associated with any one religion.
185 Institutions joined the first year
Our previous tradeshows reused standup banners and signage for every event with little increase in engagement.
I collaborated with our event manager to understand our team's needs and our vendors capabilities. I designed the booth's panels, looping videos, case study handouts, and signage.
309% increase in leads from average tradeshow
I bring over a decade of experience as a versatile designer, and have been mentoring designers and students since 2015.
CloudSpot
Design Lead, Product & Brand
2024 – Present
AMPATH Ghana
Product Designer
Summer 2024
Momnt
Art Director
2022 – 2024
Foreground (ShootProof)
Senior Designer, UX Research & Brand
2020 – 2022
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